About

WYS exists because most AI advice ends at “cool demo.”

We're the “and then you sell it” part. The boring, profitable second half nobody writes a Twitter thread about.

The operator behind it

Hi — I'm Thilo.

I've been shipping software since 2010 — first as an engineer, then as a founder of dionics media. I started selling AI work in 2021, back when “prompt engineering” was still a punchline. Today I run agent installs for B2B and SMB operators across Germany, the UK, and the US, and I publish weekly on YouTube and a Substack-y newsletter you should probably be on.

I built WYS after the fourth time a founder paid me €15k for an install and then asked: “Could you just teach me to do this myself next time?”

Yes. Yes I could. So I did.

The Cadence Blueprint inside WYS isn't a watered-down version of what I sell to clients. It's the same system, formatted for one operator instead of one company. Templates, sales kit, calls, community — built so a smart person with a weekend can get to the same place I get my clients, only without the consulting bill.

What we believe

Four things every WYS member already agrees with.

Templates beat tutorials.

Notes don't ship. Files do. Every WYS lesson ends in something a customer would pay for, not something you understand a little better.

Sell, then build.

Most builders spend three months perfecting an agent nobody asked for. The kit forces a sale (or a no) before you write a line of code.

Recurring beats one-off.

We don't teach you to charge €5,000 once. We teach you to charge €500 a month, twelve times, from someone who renews because the agent actually works.